The kit is laid out
before the patient walks in.
The practice runs the way an operating room runs. The brief is read against the toolkit and the toolkit is sharpened by the brief. There is no separate deck - the work is the deck.
Engagement min.
6 months
Phase length
~6 weeks to first stage
Pricing
Replacement value
Practice size
One operator
01
- Phase 01
Diagnose
A teardown of what is already there - site, brand, data, touchpoints, operating rhythm. The output is a working document the operator can argue with on the same surface they will eventually approve.
- Week one. The first invoice belongs to clarity, not output.
02
- Phase 02
Stage
The system is built in the open, on a working URL. The operator reacts to the actual artifact, not a slide of one. Iterations land as commits - by go-live, the system has already been live for the people who need to sign on it.
- Weeks two through six. The deliverable is the deliverable.
03
- Phase 03
Hand off
Every engagement ends with a delivery list - repos, URLs, fonts, files, formulas, credentials, runbooks. No leverage held, no proprietary CMS, no vendor lock. The artifacts already work without me.
- Week six and forward. The retainer is a continuation, not a leash.
- What the practice does not do
The list of nots
is the list that holds.
Most practices list their capabilities. The harder list - the one that determines whether the practice keeps its shape - is the list of things it refuses to do.
- ×Pitch decks for new business
- ×Spec work or unpaid concept rounds
- ×Hourly billing or "flexible" scope
- ×Proprietary CMS lock-in
- ×Co-mingled credentials or shared logins
- ×Content that names other clients without explicit permission
- Pricing model
- Replacement value
Pricing reflects the cost of the system the operator would otherwise have to build, hire, or wait for. Time compression is the leverage.
- Audit
$500 - $1,500
Single-pass diagnostic, written for the operator. The door, not the deck.
- Build
$2,500 - $6,000+
A working system delivered to a 6-week stage. Brand, web, dashboard, or report.
- Retainer
From $1,250 / month
Standing operating relationship. Pulse + monthly maintenance + new surface as needed.
- Who this serves
Named clients,
named crafts.
One operator - the person you talk to is the person who builds, deploys, and hands over. No account managers, no bench.
- Operator types served, from the live register
Restaurants and catering, med spas and aesthetics, law firms, wealth advisories, gyms, insurance agencies, galleries and retail, contractors and trades - each represented by at least one live build in the catalog, most of them Louisville.
- The crafts
Brand systems and editorial identity. Custom web in React and TypeScript with real-time WebGL. Operating infrastructure - data pipelines, dashboards, lead capture with full attribution. Paid search built on measured conversion. AI-era visibility (GEO) as both an audit product and a practiced discipline.
- Three engagements, plainly
- Hospitality second voice - a multi-decade catering practice pivots from operations-first to story-first without rewriting what works.
- Operating mission control - six scattered CSV emails and PDFs consolidated into one navigable surface for a leadership group.
- Health-tech margin audit - a 41,774-row targeting dataset audited line by line, every figure reproducible from source.
- Numbers that hold
60+ live builds in the public catalog. 371,280 proving-harness cases re-proven in CI through the released snapgate package. 300+ audits generated by the reporting pipeline. A tier-1 brand site rebuilt zero-to-deployed in about 30 minutes as a public benchmark. Written requests answered in 1-2 business days. Every number on this page links to a live artifact - nothing is claimed that cannot be opened.
The work is the deck.
Every engagement closes with a delivery list - repos, URLs, fonts, files, formulas, credentials, runbooks. The artifacts already work without me.