The kit is laid out
before the patient walks in.
I run the way an operating room runs. I read the brief against the toolkit and the toolkit is sharpened by the brief. There is no separate deck. The work is the deck.
Engagement
Pieces that finish
Phase length
~6 weeks to first stage
Pricing
Quoted once
Handoff
Everything, always
01
- Phase 01
Diagnose
A teardown of what is already there - site, brand, data, touchpoints, operating rhythm. The output is a working document you can argue with on the same surface you will eventually approve.
- Week one. Clarity before output.
02
- Phase 02
Stage
The system is built in the open, on a working URL. You react to the actual artifact, not a slide of one. Iterations land as commits - by go-live, the system has already been live for the people who need to sign on it.
- Weeks two through six. The deliverable is the deliverable.
03
- Phase 03
Hand off
When the work ships, everything goes home with you: the site, the files, the accounts, and notes on how it runs. It already works without me.
- Week six and forward. Ongoing work continues from what shipped.
- What I do not do
The list of nots
is the list that holds.
The capabilities are on their own page. This is the shorter list: the things I do not do, so you know before you ask.
- ×Pitch decks for new business
- ×Spec work or unpaid concept rounds
- ×Proprietary CMS lock-in
- ×Content that names other clients without explicit permission
- A practice note, 2026.
No. 01 of an ongoing register
One person. A small set of repeatable surfaces.
The brief comes in, runs through the toolkit, and goes back out as the working version. The first deliverable is usually a teardown - a working document, not a slide deck.
Work is broken into pieces that finish, so you always know where a project stands. I do not pitch new work while existing work is still finding its rhythm.
See what has been built- Operating Principles
The four lines
I don't cross.
Drawn from an active engagement record. The principles came after the work - never the other way around.
- 01
The proof comes first.
Every claim is verifiable with a command. The audit before the conversation. The dashboard before the deck. The deployed URL before the deliverable list.
- 02
The number is fixed.
Every project is quoted once, after a short conversation about what you need.
- 03
A practice, not a pitch.
No deck-driven business. The toolkit is shown by being used - every engagement ships the artifacts that the next one will inherit.
- 04
Plain language by default.
Plain language. The work is written so the person signing for it can read it.
- Pricing model
- Quoted once
Pricing reflects the cost of the system you would otherwise have to build, hire, or wait for. Time compression is the leverage.
- Audit
Single-pass diagnostic, written for you. The door, not the deck.
- Build
A working system delivered to a 6-week stage. Brand, web, dashboard, or report.
- Retainer
Standing operating relationship. Pulse + monthly maintenance + new surface as needed.
- Who this serves
Named clients,
named crafts.
The person you talk to is the person who builds, deploys, and hands over.
- Operator types served, from the live register
Restaurants and catering, med spas and aesthetics, law firms, wealth advisories, gyms, insurance agencies, galleries and retail, contractors and trades - each represented by at least one live build in the catalog, most of them Louisville.
- The crafts
Brand systems and editorial identity. Custom web in React and TypeScript with real-time WebGL. Operating infrastructure - data pipelines, dashboards, lead capture with full attribution. Paid search built on measured conversion. AI-era visibility (GEO) as both an audit product and a practiced discipline.
- Three engagements, plainly
- Insurance lead engine - a compliant funnel on the client's own domain: TCPA consent as a tested contract file, a disposition on every lead.
- Operating mission control - six scattered CSV emails and PDFs consolidated into one navigable surface for a leadership group.
- Health-tech margin audit - a 41,774-row targeting dataset audited line by line, every figure reproducible from source.
- Numbers that hold
Live builds in the public catalog. 7,036 cases swept exhaustively in CI through the released snapgate package. 300+ audits generated by the reporting pipeline. A tier-1 brand site rebuilt zero-to-deployed in about 30 minutes as a public benchmark. Written requests answered in 1-2 business days. Every number on this page links to a live artifact - nothing is claimed that cannot be opened.
The work is the deck.
When the work ships, everything goes home with you, and it already works without me.