Most people who build you a website hand it over and leave. Most people who run your ads never touch what happens after the click. I do both, which is the only reason either one works — the tracking I install is the tracking I am judged on a month later.
One operator. Louisville, Kentucky. Working across the continental US.
The engine
01
Paid media
Plate 01
The Account Teardown
Find the hole before you spend into it.
FROM $400
Paid media, run properly
Most accounts are not underspending. They are spending into a hole nobody has looked in.
An ad account tells you what it counts, not what is true. A conversion action with a value someone typed in at setup will report growth forever while the business sees nothing. Budgets get set once and never revisited against what a lead actually costs. Negative keyword lists run to a thousand terms and catch none of the ones spending money. I take the account apart before I touch a bid, and I write down what I found.
21tools built for this, running against Google and Meta
—A full account teardown before anything changes — what it counts, what it misses, what it wastes
—Budget allocated against cost per lead, not against last quarter
—Search terms reviewed and waste negated every week, in writing
—Conversion tracking rebuilt so the numbers mean what they say
—Competitive intelligence from SEMrush, not from guessing
—A written note every week saying what changed and why
From $400
relaunch, then weekly management. Spend goes direct to the platforms.
Whether you show up when someone asks an AI instead of a search box.
Buyers stopped typing keywords and started asking questions. The answer they get is assembled from sources, and either you are one of them or you are not. This is a fixed-fee read on where you stand across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, using the prompts a buyer would actually type, and the three fixes that would move it.
5AI surfaces checked against prompts real buyers use
—Citation baseline across five AI surfaces
—Schema and content gap analysis — what those surfaces look for, what you are not giving them
—A written narrative with the three highest-leverage fixes
—Returned in five business days
—Seven-day, seventy-five percent refund if the read is not useful. No call required.
$500
Extended $1,200 · Deep $2,500. Card, no call needed.
A site that only looks finished is a brochure. The work is what happens after someone fills the form.
Tracking that fires and is verified against a real submission. Payment that takes a card or fails to a path a human can still use. Email that arrives. A CRM with the contacts already in it. The parts nobody photographs, built so the thing keeps working when you are not watching it.
250+projects deployed and live, API-verified
—Tracking — GA4, Meta CAPI, Consent Mode v2, conversion events instrumented and proven
—Payment — Stripe or platform-native, with a manual path when the buyer needs one
—Email and lifecycle sequences, deployed and tested against a real address
—CRM populated with your existing contacts, tagged
—SEO and GEO foundation — schema, on-page, prompt set baselined
—Accessibility to 100/100 and zero axe violations before it is called done
From $2,000
fixed fee, scoped in writing before anything starts.
Sometimes the problem is not a page. It is that the thing does not exist yet.
A multi-tenant platform. An iOS app in the App Store. A CRM that a real sales floor works out of. Tooling that turns a config into a production site in seconds. This is the part most studios subcontract, and it is the reason the infrastructure above actually holds — the same person who builds the machine runs it.
7,036cases swept exhaustively by one published package
—Native iOS, shipped — live in the App Store, not a prototype
—Multi-tenant platforms with per-client domains, theming and mail
—Internal tools and CRMs built around how the work is actually done
—Published open-source packages with exhaustive test sweeps, not sampled ones
—Data pipelines and reporting that survive being left alone
Scoped
quoted from the real work, once, after the need is understood.
The free scan on the audit page runs against your real site and returns real findings in about a minute. No form, no call. If what comes back is not useful, you have lost a minute.
02
The need gets scoped, then priced once
No rate card, no hourly, no packages sized to what I guess you will spend. A conversation, a written scope naming every deliverable, and one number that does not move.
03
You get the record, not just the result
Every engagement produces something written — what changed, why, and what it cost. Not a dashboard screenshot. The kind of record you could hand to someone else.
04
Either of us can stop at the end of any piece
Work is broken into pieces that finish. Nothing further is owed in either direction. Anything not in the scope is a new scope.
Start with the free scan.
It runs against your real site, returns real findings, and asks nothing of you first. Everything else follows from what it says.