What is GEO and why is it different from SEO?
SEO ranks the site in Google or Bing search results. GEO measures whether the site is cited inside AI-generated answers - ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews. They are independent surfaces; only about eleven percent of domains are cited by both ChatGPT and Perplexity. SEO is still the floor; GEO is the new ceiling. The audit covers GEO. SEO Foundation is a separate engagement.
How fast does the audit come back?
Baseline: five business days. Extended: seven. Deep: ten. Faster is possible on request; the standard is paced for thoroughness over speed.
What happens after I submit the form?
The form sends you straight to Stripe to pay for the selected tier. After payment, you get an immediate confirmation by email and the audit PDF arrives at the same email address within the tier turnaround. If checkout is temporarily unavailable, the form falls back to email; Matthew replies within one business day with a manual quote and invoice.
Will the audit tell me how to fix things?
Baseline names the three highest-leverage fixes. Extended adds a sequenced roadmap. Deep adds a go-or-no-go on whether a Build engagement is the right next step. None of the tiers implement the fixes - that is a Build engagement, scoped from the audit.
What if my site is not English-language, or is in a regulated industry?
Reply to the intake email noting either constraint and the scope adjustment will be in the quote. Regulated industries (insurance, healthcare, legal) get a flag for what the audit cannot recommend without compliance review.
Can I see an example audit?
Yes. The sample audit at /samples/geo-visibility-audit-sample-projectlavos-com.pdf is the audit we ran on projectlavos.com using the same pipeline you would receive. Same format, same rigor, same labor split between automation and analyst.
What if the audit is not useful to me?
Seven-day, seventy-five percent refund on the Baseline tier. No call, no questions, no friction. Reply to the delivery email within seven days of receiving the PDF; the refund is processed through Stripe within one business day. The twenty-five percent retained covers payment processing and the automated portion of the run. Extended and Deep are non-refundable once the analyst time has been put in; if you want the refund window, start with Baseline and upgrade after.